This little gem of a bowl keeps up to 70% of the cereal separate from the milk, giving you crunchy cereal for the duration of breakfast.
How does this plastic miracle work? There is a shelf that allows the moo juice in, but keeps the cereal out until you move it over to get a spoonful of the mix.
This wonder of technology can be yours for just 3.95 British Pounds (appx $8.05).
What will they think of next?